{"id":177,"date":"2019-08-11T02:32:49","date_gmt":"2019-08-11T02:32:49","guid":{"rendered":"http:\/\/adroitoid.com\/?page_id=177"},"modified":"2020-11-15T17:30:41","modified_gmt":"2020-11-15T17:30:41","slug":"social","status":"publish","type":"page","link":"https:\/\/adroitoid.com\/?page_id=177","title":{"rendered":"Social Media"},"content":{"rendered":"<p>Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm&#8217;s desired social media &#8220;culture&#8221; and &#8220;tone.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners&hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-177","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/adroitoid.com\/index.php?rest_route=\/wp\/v2\/pages\/177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adroitoid.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adroitoid.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adroitoid.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adroitoid.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=177"}],"version-history":[{"count":2,"href":"https:\/\/adroitoid.com\/index.php?rest_route=\/wp\/v2\/pages\/177\/revisions"}],"predecessor-version":[{"id":297,"href":"https:\/\/adroitoid.com\/index.php?rest_route=\/wp\/v2\/pages\/177\/revisions\/297"}],"wp:attachment":[{"href":"https:\/\/adroitoid.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}